Channel-specific storytelling
Shape a campaign idea into a commercial with an agreed message, production approach and delivery specification.
TV commercial production
Turn your campaign idea into a finished commercial.
Shape a campaign idea into a commercial with an agreed message, production approach and delivery specification.
Project valueQuoted to scopeNo payment before scope agreement
DeliveryAgreed with your quoteScoped after discovery; after brief, access and approvals
Your first milestoneDefine the audience and actionA useful review point before the next stage
The story comes before the effects
Human-directed production
We identify the hook, the message and the action, then select the right production technique. Human direction and editing keep AI-assisted material consistent with the approved brief.
Agreed formats and usage rights
Receive the agreed exports for your selected channels and placements.
In our clients’ words.
“I could write a novella on the incredible job ICM Technologies has done with my website.”
“I am very pleased with the end result.”
“He advised me on things I didn’t even know about!”
WHAT YOU RECEIVE
Your TV commercial production project, clearly defined.
Brands and teams that need a compelling demonstration, campaign asset or story in motion.
Concept and script
Prepare the agreed words, labels or language assets for their intended audience and format. Your team approves business facts, claims and specialist terminology before publication; final delivery includes the agreed editable or platform-ready format.
Production plan
Match source records and required fields to the destination, including identifiers, variants and exceptions. Agree a representative sample, then check counts and selected records rather than assuming an import completed correctly.
Edited master and agreed cutdowns
Plan the required source material and sequence against the agreed story. Editing includes the named views or outputs, with a review copy before masters; filming, talent and extra formats are separately scoped where needed.
Scope and requirements
Broadcast clearance, talent, filming and media placement are separately scoped.
Any additional work is scoped and priced for your approval.
THE DELIVERY PATH
From your brief to the finished work.
Follow the preparation, review and delivery stages for this service.
Define the audience and action
Confirm the message, duration, channels, language and available source material.
Approve the treatment
Review a script, storyboard, audio direction or shot plan before production.
Produce and refine
Build the sequence, sound and finishing around the approved treatment.
Deliver channel-ready versions
Check export specifications, captions and the agreed usage permissions.
What is included?
Includes Concept and script, Production plan and Edited master and agreed cutdowns. Broadcast clearance, talent, filming and media placement are separately scoped.
Are filming and actors included?
Only when listed in the quotation. Location production, talent, travel and specialist recording are separately scoped.
Can AI-generated assets be used commercially?
We review the tools and source material used for the project. Usage is governed by their licenses and the rights you hold in supplied assets.
Are television and media placement costs included?
Production is separate from buying airtime or ad inventory. Broadcaster-specific clearance, delivery and licensing requirements are agreed in the scope.
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YOUR NEXT LEAP STARTS HERE
Ready to put TV commercial production to work?
Share the change you want to make. We will help turn it into a clear, practical project.